Alright so let me break it down for you pretty simple. Thebe obviously was getting CRAZY offers from record labels, but of course he still wanted to be with Odd Future. But if he signed as an “artist” he wouldn’t be able to use the Odd Future logo’s. So what he did was, go to Sony, start his own label, that way he can use all his Odd Future stuff and it would be straight. This is gonna be crazy kids.